Dave Mattson

As a salesperson, here is something you probably already know: people don't feel a strong connection with companies. So in this day and age, having a personal brand is no longer an option; it is a requirement. If people do not see you as a relatable individual and instead starting viewing you as simply the voice of a corporation, you aren't going to last long in the fast-paced world of sales.

The explosion of social media has created lots of new opportunities for your company when it comes to sales prospecting. Utilizing the tools available to you can expand your business and be a source of continuous lead generation. Or it can cause a very embarrassing publicity nightmare. Here are five rules you should follow to cash in on social media opportunities and become a successful sales professional:

In the past ten years, Millennials have been entering the workplace more than ever. While some may still view Generation Y as overeager interns, these developing leaders are becoming the future of successful business. And while it is easy to view a younger generation as lacking in knowledge and experience, the truth is Millennials have a lot to offer. Here are five ways this technologically advanced generation has the ability to bring new life and energy to a workplace:  1. Gen Y Believes In Transparency & Equalit

Take a look at your workforce. Chances are high that it's generationally diverse, with Boomers, Generation Xers, and Millennials working at every level. That last cohort – Millennials, Gen Y, Generation Next, etc. – has been the subject of boundless research and discussion in the past 15 years. Often when older generations discuss younger ones, the context is negative and may include words like entitled, unmotivated, and tough to manage. As a leader, when your young Gen Y employees aren't meeting your expectations, it's easy to tag the issue as a "generational defect."

It's a fact: most organizations need a killer sales force. Business development, marketing, must-have products or services – these are all essential to meaningful revenue growth. But your sales team is the heart of production. Your salespeople are the ones championing your offer and driving precious profit. Your team should be the best it can. Period. But how do you build a successful sales team? Buckle up, because it's no easy task. As long as you follow these seven essential steps, however, you'll have a team of sales all-stars under your belt.

Managing a team of sales reps with various motivations and egos is no easy feat. And if you're a sales manger, you know that it can be a complicated and sometimes challenging role that requires a number of management skills to be successful. At Sandler Training, we've discovered that highly effective sales managers possess a set of skills and characteristics that make them stand out from the rest. So how do some sales managers continually lead successful and goal-oriented sales teams while others repeatedly hit roadblocks and obstacles

Want to hear a troubling statistic? The US Department of Labor estimates that a bad hire costs your business 30% of that employee's potential year-one earnings. This is a conservative estimate, too. It's difficult to calculate the loss incurred when you hire the wrong person for your business. Every manager and business owner has dealt with bad hires. Maybe they started out seemingly stellar, fitting your company culture seamlessly and producing exceptional results. Or, maybe you were in a rush to fill seats and let bad seeds slip through without proper vetting

When you hire new managers, you are giving these individuals the opportunity to lead, supervise, mentor, and motivate others and their ability to do so makes a huge impact on your company's overall success.

Sales slumps happen. They are guaranteed to hit and, when they do, they put intense pressure on your team to perform. You, as a sales manager, should be prepared to lead your team out of the doldrums effectively and efficiently. We've identified 6 things exemplary sales managers do to drag teams from the muck. There's no perfect solution to sales slumps, but these techniques will help mitigate damage and keep your staff afloat through the toughest times.   Identify and address problem

It's a common notion to believe that leaders at different levels should have a different set of skills. However, Jack Zenger and Joseph Folkman of the leadership development consultancy Zenger Folkman write in Harvard Business Review that leaders should be practicing the same core skills that have driven them from their first day in the workforce, no matter how high they rank.