As organizations grow, they realize that there are numerous different ways to define success. A new business, for example, will be immensely satisfied the first year the operation returns a profit. On the other hand, a more established company may expect to see a specified rate of growth year over year. Defining what success means to you and establishing goals based upon these criteria can be an important step in monitoring your business’s development and making productive decisions based on the criteria that matter the most to you.