September 26, 2022 by Sandler in Sales Process
Mike Montague interviews David Mattson, President and CEO of Sandler and author of How to Sell to the Modern Buyer. Dave talks about the new Sandler book and how modern sellers can align with the current reality of selling in a hybrid world.
Get the Sandler book: How to Sell to the Modern Buyer
- The best attitude, behavior, and technique on how to sell to the modern buyer
- The new book has 52 rules to help you sell to the modern buyer
- Be helpful, not subservient
- It’s ok to disqualify people for some things while qualifying them for others
- Sometimes you need to clean out your funnel
- Engage, don’t hide
- You have the power, not the technology
- 52 rules - one to focus on each week
- When what you’re doing is successful, don’t stop doing it
- The How to Succeed Podcast is a public and free podcast from Sandler.
SUBSCRIBE: https://podfollow.com/howtosucceed
Download your free sample chapter of "How to Sell to the Modern Buyer"!
Sandler is a global training organization with over three decades of experience and proven results. Sandler provides sales and management training and consulting services for small- to medium-sized businesses as well as corporate training for Fortune 1000 companies. Our proven methodologies and specialized tools equip our trainees with the skills necessary to improve both their business and bottom line.
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