Survey says: The hardest sell is to your boss

Sandler Training spends more than 92,000 hours per year training companies and individuals how to strengthen sales, leadership and management skills. But in addition to traditional selling, Sandler knows that selling is part of everyone's everyday life – regardless of one's profession. It's true. Take a moment and think about the last 24 hours. Did you try to convince your child to eat his or her veggies? Did you find yourself petitioning for a particular restaurant among friends? And, at work, were you in a meeting where you wanted to persuade a co-worker to see eye to eye with you about a particular project? See, most likely, you 'sold' something yesterday. Because of this, Sandler Training recently asked Americans to reveal who was the most difficult person to sell to – and the results were interesting. The USA Today Snapshot below shows the survey's findings.