Sales And Marketing

Have you ever noticed that the people in sales and the people in marketing often seem to be on the opposite sides of important discussions?

Here is a 5 step TOTAL marketing process to design, plan, act on and measure your marketing program this year.

Learn how to succeed at aligning sales and marketing. Erik Host-Steen, Founder of SMP Alignment, shares his best practices for aligning your sales and marketing teams. From effective handoffs to qualified leads and using technology to smooth out the process. Erik talks about how to get your sales and marketing departments to work together.