What's Your Strategy for Building Trust with Prospective Customers? July 9, 2018 in Prospecting & Qualifying All things being equal, people tend to buy from people they like and trust. All things being unequal, the same principal applies. Read more How to Succeed at Understanding Your Prospect's Motivation April 16, 2018 in Prospecting & Qualifying Learn how to uncover and understand the prospect's buying motivations. What could be more important in sales than understanding why people buy? Mike Crandall, Sandler trainer and author, talks about the key factors for motivation. Read more
