Sales Research

Within the professional buyer/seller environment, preferences and practices have altered dramatically since the spring of 2020.

Within the professional buyer/seller environment, preferences and practices have altered dramatically since the spring of 2020.

The Sandler Research Center surveyed sales leaders and sales managers in Q4 2020 to gauge the impact of the global pandemic on sales processes and operations across a variety of industries.

For sales professionals, 2020 may be remembered as the Year of Holding on to Clients.

“If you don’t know where you are going, any road can take you there.” ― Lewis Carroll, Alice in Wonderland 

Some businesses and leaders act like trail leaders. They research their maps and information about an area they plan to explore. They plan their travels well when hiking a path through the wilderness.