Think about the last time someone asked you to tell them a little about yourself. Did you stumble? Did you regret how you answered? Did you miss an opportunity to fit in something important?
Sandler Training advises that all professionals – especially salespeople – take time to craft their "thirty-second commercial."
Thirty-second commercials can be used for prospecting and to introduce yourself at networking events. A great thirty-second commercial does two things, lets a prospect know what you do and answers the question "why is this person and their business relevant to me?"e
