January 12, 2011 by Sandler in Prospecting & Qualifying
Let's admit it. No salesperson likes making cold calls. Prospecting is perhaps the most stressful and anxiety ridden aspect to sales.
This fact brings us to Sandler Rule #7: "You Never Have to Like Prospecting, You Just Have to Do It."
Watch as Sandler trainer Bill McCrary explains that when people say they don't mind prospecting, what they're really saying is they are willing to tolerate the short-term anxiety and awkwardness in order to meet their goals. To avoid the inherent stress and frequent sense of rejection involved in cold calling, remember to focus on the end results and that prospecting just comes with the territory.
Sandler is a global training organization with over three decades of experience and proven results. Sandler provides sales and management training and consulting services for small- to medium-sized businesses as well as corporate training for Fortune 1000 companies. Our proven methodologies and specialized tools equip our trainees with the skills necessary to improve both their business and bottom line.
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