In Digital Prospecting, Mike Jones and Ken Guest identifies a battle-tested process for an integrated twenty-first-century prospecting system
If you’ve ever found yourself frustrated with the diminishing returns from traditional prospecting methods or tried and failed to use social media and email effectively to develop a consistent stream of quality leads, this book is for you.
The Sandler Selling System is something we have believed in and used in our company for years. We love the next steps Mike and Ken outline in Digital Prospecting that blend that proven system with today’s digital communication methods, meeting the prospect where they are today, as opposed to where they were twenty years ago, and equipping today’s salespeople accordingly.
Patrick Willoughby | Senior Vice President, The Karcher Group
If you’ve ever found yourself frustrated with the diminishing returns from traditional prospecting methods or tried and failed to use social media and email effectively to develop a consistent stream of quality leads, this book is for you.
Mike Jones plays an important role in Sandler’s worldwide organization, and is recognized internationally as a business development expert specializing in executive sales consulting and sales productivity training. A dynamic, enthusiastic speaker certified in the proprietary selling system developed by David H. Sandler, he informs, entertains, and motivates leadership and rank-and-file sales teams to achieve at their full potential. Mike has deep personal experience in the manufacturing and logistics space, and in many other industries, notably professional services. He is the owner of The Ruby Group, LLC, a licensed Sandler training center.
Ken Guest is an associate at The Ruby Group, LLC. He has extensive experience in sales, sales management, recruiting, training and consulting in a wide variety of industries including manufacturing, logistics, and professional services.
