Dave Mattson, CEO & President of Sandler Training, provides an honest, no-nonsense, dignified approach to selling that places the salesperson firmly in control. This is an eye-opening look at the deficiencies of modern-day selling systems and sales management efforts, prepared by the company that literally rewrote the book on selling, and inspired a new level of honest dealing and mutual respect between sales professionals and their customers and clients.

Both sales and sales management professionals will benefit from learning how to use an efficient and productive system to increase sales and revenues.