I'm going to let you in on a secret. There are hundreds of consultants out there that will tell you they fully understand Twitter and other trendy "social media" tools. They will also tell you exactly how they can help you use these tools-at a steep price, of course.
Well, most of them are blowing smoke.
The fact is, we live in a time of rapid technological change and a great deal of confusion. Nobody knows what tomorrow may bring, in terms of technological change, but also in terms of the economy and foreign affairs