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Mike Montague interviews Hamish Knox on How to Succeed When the Sale Goes Sideways. In this episode:

  • Throw your current proposal out the window
  • Don’t let the “sunk cost fallacy” get in your way
  • Be emotionally unattached from the outcome
  • You can’t lose anything you don’t have
  • Empathize with your prospect
  • Go back and reset
  • You need a new upfront contract
  • The rule of three-plus
  • How to play hot potato
  • It’s just data

The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies.

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