Sales Videos

Video conference calls are now an integral part of many sales processes. That’s one legacy of the pandemic era that seems likely to be with us for a while. With that shift in mind, here are five videoconferencing best practices we see market leaders using to move the sales cycle forward.

Mike Montague Interviews Corey Petree on How to Succeed at Making Good Video.

Make sure your customers know when you put forth extra effort. Sandler Trainer Randy Hnatko explains Sandler Rule #32.

Make a mutual decision with your prospect. Sandler trainer Danny Wood discusses Rule #16: Never ask for the order, make your prospect give up.

Let's admit it. No salesperson likes making cold calls. Prospecting is perhaps the most stressful and anxiety ridden aspect to sales. 

Sales isn't for the faint of heart. You don't just encounter negativity on a fairly frequent basis. In many cases, it is your job to sniff it out and address it immediately. Sandler Rule #3: "No Mutual Mystification," deals with an issue that often plagues sales professionals –  "happy ears."

As a salesperson, your job is to go to the bank. Go to the bank as often as possible, repeat the steps that have gotten you there in the past, and lose the habits that ever slowed your progress there.

Not everybody learns the same way, and there is no singular solution to every challenge. Dave Mattson, Sandler Training's CEO, touches on the variety of options offered with Sandler Training.

What do all of the world's greatest athletes, politicians and business leaders have in common? They didn't get to be the best on their own. They all had guidance from coaches and mentors, and that guidance is what brought out their endless potential in their field.

Sandler's CEO, Dave Mattson, explains how someone comes to figure out their recipe for success. After countless trials and experimentation, you have to take the time to sit down and analyze what strategies have worked for you, and what strategies could use some more work. 

What do you really learn by getting a "yes"? Job well done. Keep doing what you're doing. Get comfortable. Right? That's all fine, but realize that while your "yes" may make you happy, it doesn't necessarily make you a better salesperson.

After any amount of time in dealing with salespeople, you're bound to come across some overzealous characters — those people who treat a prospect more like a rabid predator than a professional. Nobody wants to deal with a salesperson who is obviously waiting to pounce, so you do the only thing you can do to shake them off the scent of a sale — you lie.

Acronyms, industry buzz-words, technical jargon — we've all used them at one point or another in our jobs. But if you've been using them when you're first getting to know your prospect, you may have made a big mistake.

The prospect said no. That's the end of the sales process, and you've somewhat succeeded in a sense that you at least got an answer. It's not a "yes," but your job is technically done now, right? According to Sandler Rule #39, you should think again.

In sales, there's a big difference between knowing what to say and knowing what to think. Sandler Training CEO Dave Mattson explains the seven deadly sales sins to avoid now and forever. 

"Can you get me an estimate?"

"Why don't you write up a proposal for me?"

"Well, just get me an outline of your plans for us and we'll get back to you."

Do these sound familiar? Possibly a "free consulting" nightmare that sales professionals see way too often?

It may be in the salesperson's best interest to stop talking from time to time. Share your product expertise after you've qualified the prospect. 

Practice makes perfect. Just like pro golfers, sales experts can't expect to improve without putting in rounds. Listen as Sandler CEO Dave Mattson explains the similarities between Sandler trainers and pro golfers.

Countless people go through sales training seminars every year only to emerge with slick tricks, a few doses of confidence and a belief that they'll be able to bully any prospect they meet into signing on the dotted line. While this may do just fine for the quick, lucky payday, it is not a system that builds long-term, profitable relationships.

Wouldn't it be wonderful for a prospect to accurately and honestly lay out all of their issues for you in your first meeting? This means no more seemingly-perfect deals to disappear, no more "perfect matches" to end with unreciprocated phone calls, and best of all, no more "What went wrong?"

Through any sales training seminar you may have attended or any job training you've experienced, people seem to put a lot of energy into teaching you how to avoid or resist one word: "No." The fear of rejection alone is enough to drive the timid and easily — bruised away from sales altogether.

If you simply differentiate yourself as saying you're "the best" sales professional out there, then you can look forward to clients and prospects who will wander around to see if one of the millions of other "bests" out there are cheaper. This rule is simple. See what your competition does, and then make sure that what you do is incomparable. Having a unique game plan will help set you on the path to one-of-a-kind success.

Sure, it's easy to externalize your problems if things aren't going well. Remember: as a salesperson, it's your job to sweep those excuses aside. You'll never grow as a sales professional if you leave every call thinking you're just unlucky to run into the world's pickiest prospects.

No, we're not advocating neglect. Just understand that the salesperson should be looking for neither approval nor acceptance from his or her prospect. Learn how you can leave your emotions out of the equation.

To really sell, you've got to step out onto that stage, choose the right performance for the right audience and be prepared to analyze their reactions. Do everything right, and you may just get asked for an encore.

Sandler Training's Karl Scheible explains Sandler Rule #46: "There Is No Such Thing as a Good Try." At best, "try" indicates intention, but not commitment. If the outcome of an action is important, don't "try." Commit to it.

Watch a Sandler trainer Kevin Hallenbeck explains why it is absolutely necessary to always keep your options open. 

Sandler CEO Dave Mattson discusses why Sandler isn't just your typical sales training seminar. Sandler is more than just a couple of sales tips; it's a proven system based on continual reinforcement and incremental learning that results in a permanent behavior change. To see how there's no "quick fix" to sales, leadership and management training, visit sandler.com